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Welcome to our website www.firefish.io (hereinafter referred to as the “Website”), which is operated by Firefish Europe s.r.o., having the seat at Na Troskách 22, Banská Bystrica 974 01, Slovakia, ID number (IČO): 55 912 974, registered by the District Court Banská Bystrica, Section: Sro, File No.: 47958/S (hereinafter referred to as “we” or “our”). The purpose of this document is to clearly define the rules for the use of cookies on our Website and to inform visitors of our Website (hereinafter referred to as "you") about cookies.
This document is valid from 8. 8. 2025. The content of this document may change from time to time, particularly due to changes in legislation, developments within our company, and updates to the Website. You will be notified of any significant modifications to this document. You can always find the current version on our Website.
1. What is cookie?
In order for our Website to work properly, we place small data files, known as 'cookies', on your device. A cookie is a small text file that a website stores on your device when you visit it. Cookies may be stored for different periods of time, depending on the type of cookie. For example, temporary cookies are only stored while your internet browser is open and are automatically deleted when you close it; permanent cookies remain stored until they expire or are removed by you or your web browser.
2. To whom do cookies apply?
Cookies apply to all visitors to our Website. Depending on your preferences and device settings, they are stored on your device. When you first visit our website, we will inform you about our use of cookies and ask for your consent, if necessary.
3. For what purposes do we use cookies?
a. To ensure the technical functionality of the Website by use of essential cookies
Essential or technically necessary cookies are required for our Website to operate. These cookies enable users to browse the Website and use its features. They also help the Website to function better and more securely, thus providing users with a better experience. Our Website cannot function without essential cookies. We process your personal data based on Article 6(1)(f) of the GDPR for the purpose of our legitimate interest in operating our Website, and based on Article 6(1)(b) of the GDPR to provide you with the services you requested through the Website.
b. To collect and analyze data relating to your use of Website by use of analytical cookies
We use third-party analytical cookies, as listed in the 'List of Cookies' below. These cookies allow us to improve the functionality of our Website and our services. For example, we analyse your behaviour when visiting our Website, such as how long you stay on our website, which links you click on, which other website you came from, your IP address and your location. We also use analytical cookies to identify visitors. This helps us to ensure consistent visitor tracking across sessions (e.g. when using our chat tool). We process your personal data via these cookies for this purpose, based on your consent in accordance with Article 6(1)(a) of the GDPR. You can grant us this consent when you visit our Website by selecting your preferences on our cookie banner, and you can withdraw it at any time.
c. To allow marketing of certain products and services on our Website by use of marketing cookies
Marketing cookies, as listed in the 'List of cookies' below, allow our Website to remember information about your preferences and interests. Based on this information, we can provide you with relevant marketing information and targeted campaigns for our products and services. Processing your personal data in this way is based on your consent, given in accordance with Article 6(1)(a) of the GDPR. You can give us this consent when you visit our Website by selecting your preferences on our cookie banner, and you can withdraw it at any time.
For more information about the different types of cookie, please see the 'List of cookies' below. Details about scope of processed data can be found in our Privacy Policy.
4. How long are cookies kept?
Cookies are only kept for as long as is necessary to fulfil their purpose. This period may last for the duration of your session on the Website or for a few days or months. The 'List of cookies' below shows how long specific types of cookies are retained on your device.
5. Who do we share personal data processed by cookies with?
We may share data collected through cookies with our partners, provided they have taken the appropriate technical, contractual and organisational measures to ensure that your personal data is processed in accordance with the law. Some of our partners are located outside the EU/EEA (for example, in the United States), and we use standard contractual clauses or require the adoption of other reasonable safeguards and appropriate measures when transferring your personal data to third countries. For more information about how we share your personal data with our partners, please refer to our Privacy Policy. A list of the partners with whom we share your personal data is available in the 'List of Cookies' below.
6. What if you do not agree to the use of cookies?
You can deactivate or delete non-essential cookies at any time by withdrawing your consent to their processing through the settings on our Website. You can also prevent your web browser from accepting cookies by adjusting its settings. Information on how to manage cookies in your web browser can be found using the following links:
Cookies provided by Google can be managed by using the following links and options:
- Google Analytics; for your convenience, feel free to consult the Privacy policy of Google for further details.
7. How can you contact us?
If you have any further questions or comments, you can contact us by email at: [email protected]. Details about processing of other of your personal data can be found in our Privacy Policy.
8. List of cookies
The following list provides information about the specific cookies used by our Website, their providers and how long they are stored on your device.
Cookie Name | Provider | Retention Period | Purpose | Cookie Type |
AWSALBCORS | Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109‑5210, USA | 7 days | Amazon application load balancer | Essential |
ref | Firefish Labs, Křižíkova 148/34, Karlín, 186 00 Praha 8, Czech Republic | 7 days | Retention of internal referral codes to track affiliate source | Essential |
_ga, ga* | Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA | 400 days | Analyze traffic and user behavior | Analytical |
AMP*, AMP_MKTG* | Amplitude, Inc., 201 3rd Street, Suite 200, San Francisco, CA 94103, USA | 14-400 days | Product usage analytics | Analytical |
MUID, _clck, _clsk | Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052‑6399, USA | 7 days - 1 year | Session recording & interaction analysis | Analytical |
_rdt_uuid, fs_uid | Brevo, Inc., 106 boulevard Haussmann, 75008 Paris, France | 1-2 years | User journey analytics | Analytical |
anonymous_id | Brevo, Inc., 106 boulevard Haussmann, 75008 Paris, France | 1 year | User identification for personalization | Analytical |
FPAU, FPID | Brevo, Inc., 106 boulevard Haussmann, 75008 Paris, France | 1 year | Marketing campaign tracking | Marketing |
_gcl_au | Google LLC (Google Ads), 1600 Amphitheatre Parkway, Mountain View, California 94043, USA | 3 months | Ad conversion measurement | Marketing |
_uetvid | Microsoft Corporation (Bing Ads), One Microsoft Way, Redmond, Washington 98052‑6399, USA | 13 months | Cross-site ad targeting | Marketing |